From seasonality to competition, there are a variety of variables that can affect your landscape business’ level of success. But these four tips can help you grow your business regardless of factors outside of your control.
- Get up to speed on new products and trends.
There’s no such thing as having too much knowledge, especially when it comes to your business. Being able to educate your employees and customers will elevate you to the level of an industry expert.
In the landscaping industry, there are a variety of formal and informal educational opportunities, depending on the level of training you’re looking for. If you want an in-depth training session on irrigation, you can sign up for one of Ewing Education’s courses or an industry association and manufacturer class. But if you’re looking for a quick rundown of how a new product works, Ewing’s knowledgeable employees can help you right at the counter.
- Broaden your service offerings.
Once you’ve developed some additional knowledge, consider adding new services to your offerings to broaden your customer base and prospect pool.
Services such as landscape, holiday, or event lighting, pavers, or pest control are great add-ons that can deepen your relationships with current customers and give you access to new clients as well.
- Listen to what your customers are really saying.
Rule number one in business is to always listen to your customers. They might be saying they want a new irrigation controller, but what are they really asking for? A more sustainable landscape? A lower water bill? By asking questions and learning what your customers need, you can provide them with solutions that will be more likely to result in repeat business.
Keep an open dialog with your customers. Check-in with them annually or after each job, depending on the customer, to stay top of mind and fulfill any needs.
- Market your business.
Marketing is an important function for any growing business. While marketing can often be thought of as an expensive expense, it doesn’t have to be. Some effective marketing strategies are low-cost or even free.
For example, adding your company’s name, contact information, and some service offerings to your truck is a great way to get your name out there. You can also ask satisfied customers for referrals through word-of-mouth or social media. Having robust and up-to-date social media profiles, such as Yelp and Facebook, will help customers find you online, connect with you, and leave glowing reviews about the great work you do.
For more business tips, check out our blog at EwingOutdoorSupply.com/blog.
