You’ve spent years, maybe even decades, building your landscape, irrigation, or lawn care company. You’ve put in long hours, learned to operate on tight margins, and completed projects despite labor shortages.
But lately, something’s changed.
Maybe the work isn’t as enjoyable as it used to be. Or maybe your business has grown to the point where it needs outside influence to reach the next level.
And then there are the headlines: Landscape company acquired. Private equity firm buys regional lawn care business. It’s happening everywhere, and you’re starting to wonder: Is now the right time to sell?
Mergers and acquisitions (M&A) in the landscape industry have surged, with new announcements happening almost daily since the start of the year. With the industry growing at more than 8% annually and a market valuation of $153 billion, both competitors and private equity firms are taking notice of businesses like yours.
Selling your company isn’t just about cashing in—it takes strategy, timing, and preparation. Economic analysts predicted 2025 would be a big year for M&A. While tariffs and stagnant interest rates may temper activity, McKinsey’s annual M&A report cited private equity as “one of the most compelling forces that could boost M&A in 2025.”
If recent headlines have you thinking about selling your company, this article offers a starting point to help you decide whether you're ready to sell, what buyers are looking for, and how to maximize your business’s value.
Are You Ready to Sell?
Selling your company isn’t just a transaction—it’s a strategic decision that represents the culmination of years of hard work. Whether you’re looking to retire, pursue a new path, or finally realize the value of your sweat equity, navigating the sale process takes careful planning.
Start by asking yourself:
- Can the company operate without your daily involvement?
- Are your financial records organized and up to date?
- What story do your finances tell? Are margins consistent? Is there sustained growth?
- What does your customer base look like?
- Is client retention strong, and do you have a steady revenue stream?
- Will key employees stay on through the transition and beyond?
Buyers want confidence that their investment will pay off. Your ability to answer these questions directly impacts the perceived value of your company.
Position Your Business to Sell
You’ve invested years of financial and sweat equity into building your business and you deserve fair compensation. But value isn’t just based on what you think the company is worth.
Start by working with your accountant to estimate your company’s market value. Factors like revenue, contracts, equipment, and employee stability all influence what buyers are willing to pay. Most landscape and lawn care businesses sell for 3 to 5 times their EBITDA (earnings before interest, taxes, depreciation, and amortization).
Buyers typically request to review:
- Three to five years of tax returns
- Detailed financial statements
- Customer contracts and retention data
- Equipment inventory and maintenance logs
- Employee agreements
- Service area and market position
One key metric buyers prioritize is recurring revenue. It indicates cash flow stability and reduces risk. While large installs and repeat project work can be valuable, they’re often dependent on economic cycles. Evaluate what portion of your revenue is recurring and look for ways to strengthen those service lines before listing your business.
It’s About More Than Money
Financials matter, but legal and tax considerations are equally important. Work with accountants, attorneys, and financial advisors who specialize in M&A to help you:
- Determine the best type of sale (asset, stock, or ESOP)
- Understand tax implications
- Prepare for capital gains taxes
- Structure the deal to reduce your tax burden
Also consider cultural alignment. The buyer isn’t just acquiring revenue—they’re inheriting your employees and customers. A good cultural fit can help ensure a smoother transition for everyone involved.
Think About Your Future
As you think about selling, reflect on what comes next. Are you ready to exit the industry altogether? Many owners choose to stay involved post-sale—whether in a leadership, advisory, or transitional role. This can offer continued purpose, smoother integration, and peace of mind for employees and customers alike.
But staying on isn’t for everyone. Selling a business you built from the ground up—or one passed down through generations—can be emotional. Consider how you’ll feel continuing to work in a company you no longer own.
If you’re ready to move on, determine how long you’re willing to assist with the transition. Before sitting down at the negotiating table, define key terms like your transition period, non-compete clauses, and other restrictions. Know what’s negotiable and what’s not.
The Bottom Line
If you’re ready for the next chapter, now may be the right time to sell. With strong M&A activity and rising interest in private equity, the market is active.
Successfully selling your company takes preparation, strategic positioning, and the right guidance. By planning, you can maximize your business’s value and ensure a transition that honors everything you’ve built.