The holiday season is more than just tinsel, lights, and festive cheer—it’s a golden opportunity for contractors to grow revenue, showcase expertise, and stand out in a competitive market.  

As homeowners and businesses prepare their seasonal displays, many will need professional help to safely and efficiently bring their holiday visions to life. By adding holiday lighting as a service, contractors can capture high-demand work, build lasting client relationships, and keep crews busy long after the summer slowdown. 

The key is preparation. Planning now ensures your business can meet client demand, maximize profits, and run smoothly throughout the season. 

Capture Seasonal Revenue 

Holiday lighting is a service clients consistently invest in year after year. Unlike one-time projects, holiday lighting creates predictable, repeatable revenue for your business. By offering professional installation and takedown, you’re selling more than lights, you’re offering convenience, safety, and a polished result. 

Think about the benefits: homeowners may struggle to hang lights on multi-story homes, navigate uneven terrain, or work with complicated lighting designs. Businesses may want commercial-grade installations that meet safety codes. By filling this need, you’re providing a service people are willing to pay a premium for. 

Planning ahead allows you to schedule crews efficiently, estimate labor accurately, and secure contracts early. 

Provide a Service Your Clients Will Rely On 

Installing holiday lights may look simple, but it comes with safety risks, time constraints, and design challenges. Ladders, rooflines, electrical setups, and large-scale commercial installations require professional skill. Contractors who step in with the right tools, training, and expertise position themselves as the go-to solution. 

Satisfied clients are likely to rebook year after year, turning a seasonal service into a recurring opportunity. Referrals are also a natural benefit: neighbors, friends, and business colleagues often see the results of your work and reach out for your services.  

By delivering consistent, high-quality installations, your business builds credibility and long-term customer trust. 

Offer Flexible Options for Every Client 

Every client has different needs, budgets, and expectations. Contractors can maximize their market by offering tailored solutions: 

• Customer-Owned Lights – Some clients prefer to provide their own lights. You handle installation and takedown, reducing their upfront costs and creating a steady revenue stream for your labor. This option also allows you to upsell additional services like storage or design consultation. 
• Business-Owned Lights – By providing your own inventory of lights, garlands, or LED displays, you can offer a premium service. Leasing or rental programs let clients access high-end designs without the hassle of purchasing or storing their own equipment. This approach increases job size and positions your business as a full-service solution. 

Contractors who prepare both options early can adapt to every client scenario, maximize revenue, and offer upsell opportunities for more complex installations. 

Market Your Service Strategically 

Holiday lighting is one of the most visually impactful services you can offer. Finished projects attract attention by neighbors noticing the lights, photos being shared on social media, and word-of-mouth referrals start to flow. 

Start your marketing now to capture early bookings. Share past projects on social media, showcase before-and-after transformations, and create simple direct marketing campaigns such as flyers or door hangers. Target repeat clients first since they are often eager to book early to secure their preferred installation window. By building anticipation, your business positions itself as the go-to contractor before the holiday rush begins. 

Optimize Labor and Scheduling 

Early planning is essential for managing crews efficiently. Offer early installations to repeat clients to kick off the season, then schedule peak installations closer to the holidays. After the holidays, takedown and storage services can extend your work into the new year. 

Consider these logistical details: 

• Square footage of homes or commercial spaces
• Roof height, multi-level designs, or complex landscaping
• Labor requirements for tree wrapping, garland hanging, or custom displays
• Equipment needs such as lifts, ladders, and extension tools 

By planning, contractors can balance crew workloads, ensure safety, and maximize profit without scrambling for last-minute jobs. 

Build Your Reputation in the Community 

Professional holiday lighting is highly visible and makes a tangible impact on neighborhoods and commercial areas. By completing high-quality installations, your business becomes synonymous with reliability, skill, and festive expertise. 

Community recognition can lead to larger contracts, repeat business, and a growing network of referrals. Contractors who establish themselves as the trusted provider for holiday lighting gain a competitive edge and solidify long-term client relationships. 

Start Planning Now 

Adding holiday lighting is more than a decorative service, it’s a strategic opportunity to grow revenue, strengthen client relationships, and showcase your contracting expertise. Start preparing now by: 

• Sourcing products and equipment
• Organizing crews and schedules
• Setting pricing and service options
• Launching early marketing campaigns 

Your business will be ready to meet demand, maximize profits, and make this holiday season your brightest yet. Stop by your local Ewing or place your order online for quick in-store pickup.