This article is part of our blog series, Social Media for Landscapers, featuring tips on how you can take advantage of social media for your business.

Social media has brought the good, the bad, and the ugly when it comes to online interactions.

However, flaws and all, social media has its benefits for landscapers. Although you might not feel as at home on social platforms as you do on the lawn, after creating your social media accounts you can utilize them to drive traffic to your website and establish a stronger following.

Link back to your website.

The most useful aspect of social media is the access you have to prospective customers. Today, 78 percent of the U.S. population has a social networking profile. So if you’re looking to get more people to visit your website, meeting customers where they are (on social media, no doubt) will make it easier to reach a larger number of people.

First, promote your website on social media. Be sure to include links to your website’s homepage in any social media platform bio or about us section. This will make it easier for your followers to find your website. Don’t forget to add links to your social media accounts on your website as well.

To bring attention to your website through social media, create a call to action. You can do this by using active language in your posts. “Find us here,” or “Contact us online here,” or “Find out about this here,” with links to your website. A call to action provides followers with incentive to check out your website.

Promotions and Seasonal Services.

Another way to create incentive and bring followers to your site is by advertising specials and seasonal services.

Post upcoming specials one or two weeks in advance to inform customers and followers of the specials. This will create greater interest, and get more people to visit your website.

Because social media is used year-round, you can create themed campaigns during different seasons to highlight your business’ seasonal service offerings, such as spring startups, irrigation system audits, holiday lighting or ice melt application.

Start posting about your seasonal offerings a few weeks before prospective customers will need them to get them thinking about your business’ services ahead of time.

Remember to post continually throughout that time to keep your services fresh in followers’ minds.

Which brings us to my next point.

Consistency is key.

You don’t have to post at the same time of the day or even every day, but try to post at least once a week to remind followers of your website’s offerings, any updates or important news.

But beware; you don’t want to flood your followers’ feeds. Make sure your posts have value and relevancy.

Use social media’s strengths to your advantage.

Use social media to reach out to customers and take advantage of the tools these online platforms offer.

Being active and engaging on social media will help showcase your business’ website, give customers greater access to your services, and bring them back again and again.

Keep an eye out for future tips on social media to promote your business. Have a question? Post it in the comments.