If you’re looking to turn up the volume on your business, adding outdoor sound installations to your offerings can help you turn it up a notch.
When it comes to installing outdoor sound, the first step is knowing which customers are right for the project.
Find out how to identify prospective customers for outdoor sound with these three tips.
Know the price point
Successfully upselling a job with outdoor sound starts with knowing your customer demographics. Outdoor sound is often better received by higher end clients.
Understanding your customer’s price point is a great first step in finding the right customers for the job.
You can do this by listening to their other requests and paying attention to their current backyard features. If a customer is only asking for landscape maintenance, for example, and doesn’t have many additional backyard features, such as landscape lighting, water features or outdoor kitchens, they might not be the right fit for outdoor sound.
On the other hand, if your customer is talking about additional upgrades and you spot other backyard features like the ones mentioned above, try talking to them about the benefits of outdoor sound.
Know the customer
Once you’ve determined the right type of customer for outdoor sound, start asking clarifying questions to determine if their backyard would benefit from installing outdoor sound.
Ask them how much time they spend in their backyard, how often they host friends and if they want to increase their backyard usage quality. Customers who spend a lot of their free time in their backyard and invite friends over for get-togethers are more likely to be interested in installing outdoor sound.
Know the space
Outdoor sound creates an environment that people want to be in. Before you pitch outdoor sound to customers, take a look at the space you would be installing it in. If your customer has a large backyard, but still wants that even all around sound, installing the Sonance Sonarray SR1 can provide an immersive sound experience your customers can enjoy anywhere in their backyard.
Are your customers asking for outdoor sound installation? How are you talking to your customers about outdoor sounds? Share your tips in the comment section.
For more information on outdoor sound products and installation, visit your local Ewing store.